Good Essay for You - Free Essay Example

Sample details Pages: 37 Words: 11107 Downloads: 2 Date added: 2017/09/13 Category Advertising Essay Did you like this example? Describe the house you are living in. Why do you love it? The house we are living in is situated[1] in the suburb[2] of HCM city, within thirty minutes’ drive off the central city. We have lived there for more than twenty years. This is a fairly large house surrounded with a luxuriant garden. My house consists of four bed-rooms, a living-room, a bathroom with a shower, a dinning-room, a kitchen and a toilet. It is air-conditioned and well-furnished. The living-room is decorated beautifully. Paintings by famous artists are hung on the walls. At night, the color neon lights increase the beauty and coziness of the room. There, on Sundays and holidays my father usually spends his time playing chess or drinking tea with his friends. My mother and my two sisters are diligent and hard-working women. They often keep the house clean and tidy. On suffocating days of summer, we usually take meals in the garden. It is fairly cool and quiet here. We enjoy our meals amid the melodious twitters of birds. On stormy and rainy nights all whole family members gather in the living-room, watching television or telling each other about their daily activities. Don’t waste time! Our writers will create an original "Good Essay for You" essay for you Create order I love my house very much because it is the place where I was born and have grown up in the education of my father and in the tender loving care of my mother. I have spent my whole childhood in the love and affection of my dear ones with so many sweet memories. ? Talk about an ideal house At first when I thought of purchasing a house, I wanted one that was neither too far nor too near a town. If it was too far, I may feel lonely and then, there was the question of transport. Finally, I chose an elevated, land enabling easy drainage and firm. The site is spacious allowing ground for the house and a decent big garden. I wanted an elegant look for the house I intended to build. The house has four rooms with a well-furnished kitchen and modern bathroom facilities. The living rooms are comfortable. The furniture has been chosen with great care. The walls have been painted with soft colors to match the curtains, the materials of which had been bought from the best textile manufacturing company. Each room is fitted with a radio so that one can enjoy programs from the bed. The drawing room is elegantly furnished with sofas, chairs and a central table. The walls are lined with built-in cupboards, a library to house well-chosen volumes by master novelists. There is a niche for the television and the room can be used for viewing programs. All the rooms are airy and air-conditioned. The kitchen is beautifully done up. It is fitted with electric grills and things can be stacked neatly away in specially designed cabinets. It is provided with modern gadgets for grinding, pulverizing or cutting. In front of the house there is an artificial pool with a fountain spray. One or two fish tanks are kept in the big porch to add the beauty of the place. There is a garage at the side of the house for my car, cattle and poultry. There I keep a few fowls of the high breed like the white leg horn, Black Monorca, and Rhode Island from which I get a supply of eggs and meat. I have two jersey cows in the shed which supply the milk for the family. In the backyard there are a few fruit bearing trees. On the margin of the house, there are some coconut trees. In front of the house there are certain bushes of croton and exotic plants. The well-kept lawn with luscious green grass is very pleasing to the eye. There is also a small playground for my children with a swing. I have a couple of chandeliers in the drawing room showing rainbow colored lights whenever light falls on them. I could specially mention the marble Buddha I got from Sian and a bronze Nataraja from India. There are a few selected pictures by masters in gilded frames. Thus I am surrounded by beauty and peace. ? My perfect house I can now sit back and heave a big sigh of relief. The finished decor of my house is worth every cent of my hard earned money and every unit of my energy. Now, I can simply enjoy the little paradise that I have created. By observing the exterior, one will get the impression of a cottage in the country-side. The stark white color of the house is toned down by the rows of palm trees and shrubs in the front lawn. The multi-colored flowers greet me every morning as I sit on my rocking chair and enjoy the fresh morning air. Within the house, a similar condition prevails. The perpetual open windows allow for healthy ventilation and full view of the serene and beautiful garden. The living room boasts of a dark mahogany sofa set which is complemented by parquet flooring. Just a few meters away, I have created a â€Å"corner of peace† as I call it; and this is for the purpose of relaxation. I have placed a large durable rug, some cushions, some magazines and books for leisure reading and a small, portable radio. Contrary to the condition of informality of the areas I have mentioned, the dining area portrays unmatched grandeur. The entrance to it consists of magnificent archways and pillars which will remind one of the intricate Roman architecture. The windows are deliberately draped with dramatic purple-colored velvet curtains done up with frills and tassels. To top them all, I have purposely chosen my furniture that bears an Elizabethan air of supremacy. To complete the atmosphere, I have added a beautiful chandelier to brighten up the dining area. This part of my house is the source of my pride especially on occasions when I have to entertain important guests. The kitchen is another place of extreme importance. I have managed to come up with a splendid arrangement of kitchen cabinets, refrigerator and cookers and an undoubtedly perfect color combination. Because this area is where food is prepared, I made sure that I allowed for maximum hygiene. I have my oven and refrigerator built into the cabinet. My cooker is next to he wash basin and my little portable waste basket which comes with tight-fitting lid is directly below it. The kitchen also offers an extended table attached to the cabinet that can be utilized as an informal dining area. The toilets, not to be ignored, have also been scrupulously planned. To with stand continuous splashing of water, I have chosen durable, tinted sliding doors. I have also thrown rubber mats on the floor of the bathroom to prevent accidents such as slipping while bathing. In short, my relatively small kitchen has great utility value. Finally, I take pleasure in describing the bathrooms which I have enjoyed decorating. The master bedroom has been furnished with a chrome-plated bed that comes with side tables, a made-to-order-wardrobe that has an efficient storage system and a full length mirror to give me the pleasure of looking at myself from head to toe. I have used a range of fabrics from the Laura Ashley collection. The pale, muted blue flowery print blends well with the plain blue textured wallpaper. The bed sheets, the curtains and even the cushion covers are of the same Laura Ashley collection. The guestroom, however, makes use of bright yellow as its main hue. There are two single beds separated by a light yellow rug. The beds come with drawers for keeping clothes neat and tidy. The drawers can also be converted into a bed when the need arises. To conclude, I feel proud and happy that I was able to design and decorate my house so well without the expertise and help of professional house renovators. The emergence of my dream house readily gives me the utmost pleasure and satisfaction. ? Describe your best friend and tell why you like him or her In our daily activities we often get in touch with the others and from these relations we meet some people whose interests, characteristics and behaviors are similar to ours and we choose them as our friends. To me, one of my best friends is Nam. Nam is only over eighteen but he is well developed; so he is thought to be twenty or more. He has black hair, a broad forehead[3], a straight nose and bright eyes. He is very good-looking. He has a kind heart and is easy to get on with everybody. We have been friends for a very long time. The deeper[4] our mutual[5] understanding becomes the more we feel closely attached to each other. Birds of a feather flock together†, Nam and I are keen on learning. We are the best pupils in our class. Nam is always at the top. He is good at every subject, but he never shows pride in his abilities and always tries to learn harder. Nam’s family is not rich enough. His parents are retired workers. Realizing the hardships of his parents, althoug h he is absorbed in his study, he often spends most of his spare time doing useful things to help his parents in their old age. He gets up early in the morning to have enough time to deliver newspapers to subscribers before going to school. After school in the afternoon, he repairs bicycles and motorbikes. Therefore the money he gets from his manual job is sufficient for his school fees and for his parents’ presents. I like Nam very much because of his honesty and straight forwardness. He is always ready to help his weak friends in their study; as a result, lots of friends, thanks to his whole-hearted help, have become good ones. In my relation with Nam, I have got precious experience: thirst for learning, patience to overcome difficulties, helpfulness and filial piety. My best friend My best friend The outline: 1. Who? His name, race, etc. 2. His habits, abilities, etc. 3. Why I like him 4. the end I have many friends of several races. But my best friend is a Chinese boy whose name is Ah Chong. Ah Chong’s father is a carpenter. His mother looks after their small shop. They are very hard-working people. They are also very kind to me. We are in the same class. He sometimes helps me in my lessons. I too sometimes help him to understand and learn a few difficult lessons. After school, Ah Chong and I play some games. Sometimes we go out to catch some fish or birds which we really enjoy catching. We often return home very late after our hunting trips and our parents scold us severely. But Ah Chong and I are so interested in this kind of hunting that we cannot give it up. Indeed, I enjoy Ah Chong’s company very much. ? My mother I am living with my parents. My mother is 45 years old. She is not very beautiful, but there is something attractive about her. Her face is oval with big brown eyes and red lips, which are always smiling. She has long black hair, a slim build and a fair complexion. Her character is admirable. She is very sweet and kind to her husband and children. She never gets angry with anyone. As a simple person, she does not like wearing expensive clothes and jewels. She is very busy with the housework from early morning until late at night. I love my mother very much. I miss her a lot when I am away from her for a long time. When I am free, I help my mother with the washing, cooking and errands. I always obey and respect my mother and try to study hard to please her. I wish she would live with me forever. ? Describe a pet which you have kept. [pic] Rosy is a dog which I have been keeping for the past four years. It was by sheer accident that Rosy came into my hands. Our neighbour Mr. Jones was a dog lover. He has a good kennel in his house where he reared different types of dogs. Suddenly, he got tranfered from the town and he wanted to dispose some of the dogs, he had. He was talking to my father. Then I told my father that we could have one of the puppies; though reluctant, my father agreed. That was how Rosy came into my possession. Why, it was named Rosy, I cannot say. It is an Alsatian. It is of medium height, grey in color with dark spots near her belly, bushy and glistening eyes. It grew into a beautiful and magnificent dog much to the envy of others. Rosy can be seen about our house when she is playing or when she is not sleeping. She takes pleasure in sniffing about the comers when she has nothing particular to do. She is as docile as a deer in our presence. When we are not at home she will be at her mettle and no one can easily come near our gate or house. Though she does not bite, she will bounce on the person baring her teeth so much so that she can paralyse any intruder. She recognizes the postman as a friend and so does not do him any harm. I give her some biscuits and milk in the morning, rice and curry in the afternoon. Usually she is not given any food in the night. When we are at our table, Rosy keeps company with me but she shows no eagerness to touch even a crumb unless offered. So my father likes it. Rosy cries in peculiar way. It is between barking and howling. Sometimes she raises a cry like moaning. That means she wants to go out for toilet. Whenever I go out in the evening, she accompanies me. My friends are afraid of her because she does not like silly mischievous boys. She shows her displeasure by barking and that is enough to unnerve the boys. My father says, Rosy would soon become a mother. Then I will have a few nice puppies. ? Talk about yourself I am an eleven year old Indian girl. I come from a family of three. I have two elder brothers. Both my parents are teachers. I am a primary six student at Fairfield Primary School. My complexion is light brown and I have dark, short hair. I am very hard-working and always try to get the best grades in class. I must get a good education to fulfill my ambition. My ambition is to be a nurse. I like to take care of the sick and old. I dislike outdoor activities and rarely participate in games. I enjoy doing things with my hands, like painting, gardening and sometimes I try simple cooking. I spend my free time in our small garden. I grow all kinds of plants in my garden. There are rose plants, hibiscus and morning glory. Sometimes I help my mother with the windows. I dust the furniture, iron the clothes and clean the windows. My best friend is John. He lives in our neighborhood. We go to the same school. On Sundays John comes to my house to play with me. My parents love me very much and give me the best of everything. I am a very happy little girl. ? Talk about the importance of newspaper The newspaper, today, plays a vital role in human affairs. Its importance has not been diminished[6] by the appearance of the radio or the television. Men no longer have travel to get information. The newspaper has become the main source of information. The newspaper has become the main source of information about local and foreign affairs. Though the radio and television convey important news and messages quicker than the newspaper, they seldom give the details of an incident. The newspaper, on the other hand, gives not only more detail about a particular incident but it also contains more new items. This is greatly important today when political changes occur with rapidity unknown before. Besides, the newspaper is easier to carry and it could be read at any time during the day. Further, the permanence of the printed word helps one to refresh one’s memory of certain facts and incidents reported in the past. The importance of newspaper has been increased greatly by the spread of education. Education sharpens one’s curiosity about events in distant lands and also makes one conscious of the necessity to maintain one’s reading habits. In both respects the newspaper appeals most, especially if one finds little time to read books. The newspaper should, however, be read with caution, for its capacity to do harm is great. Most people believe everything that is reported by the newspaper. As a result, the newspaper exerts a profound influence on the minds of reader. Therefore, when some news is reported wrongly either by mistake or design, it may cause a lot of harm. One the other hand, if the policy of the newspaper is to promote the welfare of the people, it could do a lot of good. For example, it could exercise its influence to persuade the government of a country to do many things for the benefit of the people. In a country like Malaysia, where there are many races of people, the newspaper could also use its influence to promote good-will and harmony among the people. It is therefore important to know the policy of the newspaper that one reads. In general, however, the newspaper tries to report as accurately as possible, for there are various magazines and periodicals competing with the newspaper to provide accurate information on world developments, and it is the newspaper that links us with the outside world. ? The importance of examinations (exams) Life today has become so complex that examinations have come to play an important part in one’s educational career. Examinations are considered so important that most students are afraid of them. The ability to pass an examination is indeed a valuable quality. It shows that the student is able to express[7] his thought and ideas to a manner others can understand. It also shows that the student has acquired[8] a certain amount of knowledge in some branches[9] of study. Besides, the mind of a student, even if he is dull[10], receives good exercise when he prepares for an examination. A student’s success in an examination, therefore, helps employers[11] and others to assess[12] his mental[13] or general ability. Some people, however, argue that examinations test only a certain kind of skill. They say that many people have a good memory and a special ability to pass examinations and achieve[14] brilliant[15] results, though they have no capacity[16] for original thought or imagination[17]. But it should be realized that today the syllabuses are so extensive that a student cannot expect to pass an examination by relying entirely on his memory. The student of today must not only have a fair knowledge of the subject matter but also be able to show his intelligence and power of reasoning, especially if he is sitting for a higher examination. Therefore, a student’s ability to pass an examination must indicate some of his mental powers as well as his grasp of the subjects that he has studied. If there were no examinations, most scholars would have been less informed than they are today. Examinations compel students to read as mush as they can, and as they do so, they absorb knowledge unconsciously. Further, because of examinations; teachers have to confine themselves to the syllabuses which are aimed at imparting knowledge in a systematic manner, and thus develop mental discipline. Examinations are therefore an important part of academic studies. ? My hobbies I have a number of things I like to do in my free time. They are my hobbies. I am sure other people have their hobbies too. The hobby I like most is playing my guitar. My guitar very unique and beautiful because it is my favorite. The guitar was given to me by my mother for my seven tenth birthday. My uncle,who is an accomplish guitarist taught me how to play it. Now I can play a few simple tunes. I have even begun to sing while playing the guitar but I has not been too successful at this. My uncle tells me that all I need is a lot of practice and I should be able to it. He is very good at accompanying himself and I admire him very much. Another hobby that I spend time on is keeping tropical fishes. I have a modest little glass aquarium where I keep a variety of little fishes. Some of them were bought from the shop while some of them were caught from the stream near where I live. They look so beautiful swimming about in the aquarium and I love to just watch them. It is very relaxing to do so. Even my uncle loves watching them. However they do die and it is not very pleasant to have to remove the dead ones. Also it is quite a tedious job cleaning the aquarium. I have to do this whenever it gets dirty which is about once in two months. I keep stamps too. However I would not call myself an avid stamp collector. Actually, I just take the stamps from discard envelope that my relatives and friends give me. Mostly I get local stamps. Once in while I get stamps from places like Sweden,Australia,Saudi Arabia and others. I keep the less common ones inside a small album. The common ones I usually give away to others or if no one wants them I simply throw them away. There are other hobbies that I indulge in once in a while but they are not as interesting as the ones I have mentioned. There mentioned really keep me occupied and I am glad I am able to do them. Tell about your hobby in free time. pic] [pic] My hobby is stamp colleting. When I was still only a baby, my mother began to collect for me. Of course, she did not let me touch the stamps until I was old enough not to spoil them. I remember that it was on my fifteenth birthday that she first put them into my hands. They were in four fat books, but since that time I have added three more, s o that now I have a bigger collection than any of my friends. How do I get my stamps? I have never bought a single one from a shop so my collection has really cost me nothing. My father, who works in a big office, sometimes brings me home stamps from many countries of the world. And I have friends both here and in other lands who send me stamps in return for ones which I send to them. Now that I am working for my living, I do not have as much time as before to spend on my stamps. But in the evenings, what can be better than to sit down at a table with my precious books, arranging new stamps in them, writing in the names of countries, or, if I am too tired, only looking through the stamps already in the books? Each stamp has a story to tell me of far countries and strange peoples. I see pictures of men and women, birds and animals that I have never seen. Kings and presidents pass before my eyes, and I can follow the history of nations I can see Hitlers Germany spreading over Europe and then suddenly breaking into pieces; Pakistan is born before my eyes; countries rise and countries fall and the whole time I remain comfortably in my armchair at home. But my stamp collection does not make me think only of the past. Just as my mother collected for me, so I, too, am collecting for my future child. What better way will there be of interesting him in history, geography and languages, and of making these subjects live for him instead of being only things in school books? If I pass my hobby on to him, he will bless me for it as I have blessed my mother for her wise action. ? My hobbies Almost everybody has some kind of hobby. My hobbies are listening to music and watching television. I am very fond of music. When I am free, I often listen to my favorite songs from an old cassette recorder. At weekends, I usually go to music shops in the downtown areas to buy good CDs. Of the famous pop singers, I prefer Frank Sinatra, Elvis Presley, Madona and Paul MC Cartney. I also spend an hour after dinner watching news and documentary programmes. I particularly enjoy the program The World Here and There because it broadens my knowledge of nature and human civilizations. I think that my hobbies are very useful. They widen my knowledge, relax my mind, and make me feel better about myself. ? Talk about good manners |Loan information for students: | |†¢Types of student loans | |†¢Federal student loan consolidation | |†¢Student Loan Consolidation | |†¢Student loan interest rates and fees | | | Good manners play an important part in maintaining peace and good-wiling in a community. A man who has good manners does not hurt the feelings of others, and therefore he is on good terms with his friends and neighbors and also with others. In this way he helps to keep peace in society. But a man whose manners are bad has no respect for others. He uses words carelessly and behaves rudely towards other and causes a lot of ill-will and unpleasantness. In the end, it is he himself who suffers the most. Everyone avoids him and he is forced to live almost in isolation. To live well in a society, money alone is not enough. We should also have good manners, for it is human nature to seek friendship; and friendship cannot be bought with money. Friendship with others makes life pleasant and it has to be earned through our own attitude towards others. If we are kind to others, they will be kind to us, and kindness is the essence of good manners. Bad manners not only drive away friends but also others, including our own family members. Even the richest man cannot afford to have had manners. For a man may have enough money to buy all things than he wants; but if his manners are bad he will have no friends, and no one can live happily without friends. Even the members of his own family may not respect him and finally he will become a lonely man. On the other hand, a man whose manners are good has many friends. He commands the respect of all those who come into contact with him. He does not talk ill about others. Even when he is provoked, he tries his best to use words in a way which will not offend others. He is also sympathetic towards the weak and ignorant and does not poke fun at the deformities and weaknesses of others. There are, however, many people who behave so well outside their homes that they are respected and admired by everyone outside. But in their own homes they are worse than the devil. Such people could not be said to have good manners. Their whole behavior is a pretence and it does not take long for others to discover this. If one’s manners are good, one behaves well everywhere, even when one is away from the critical eyes of others. Only such a person can live well in society. It is therefore essential for everyone to cultivate good manners. Read more: Another essay on good manners (or importance of good manners) that you can find is Good manners Why should we have good manner? ? Talk about life in the village (1) Loan information for students: | |†¢Types of student loans | |†¢Federal student loan consolidation | |†¢Student Loan Consolidation | |†¢Student loan interest rates and fees | | | The village has always been known to be a place of peace and quiet. The scattered houses among hundreds of plants and trees indicate the lack of activities in the village. The workers in the vill age leave their homes early in the morning to work in the plantations or towns near by. Some have their own plantations, and some make certain articles in their homes to sell them in the towns. A few of the villagers, including women, go out to catch fish in the streams and rivers found in the village. Though the people of the village do not usually earn much, they seem to be contented. In the afternoon, most of the villagers are at home. Some of them take a nap after lunch, do some work in their small gardens or pay some visit to the small shops in the village. In various parts of the village, children may be found playing the popular games of the village. Occasionally, a cyclist passes by. In the evening, the villagers meet one another. Some play cards and other types of games which are peculiar to the village. Some talk about the day’s incidents in the village, and those whose minds go beyond the village discuss world events. In almost every village there is a headman whose duty is to settle quarrels among the villagers and maintain peace in the village. Whenever there is a dispute, the villagers go to the headman who is held in such esteem that his words have the force of law. In this way the villagers have developed their own simple laws, and the crimes of cities are almost unknown to the people of the village. During a festival, the whole village is alive with activities. Everyone is in a happy mood and plays his part to make the festival a success. This is the time for the men, women and children of the village to wear their best clothes and the village is full of color. These simple ways of life in the village, however, must soon change. Progress in science and education has already begun to affect the outlook of the people in the village. Hundreds are leaving the village to seek their fortunes in the towns and cities. [pic] Essay topic: Imagine that you live in a village. Describe your village. (2) The outline: 1. Name of village 2. How many people in it 3. What the people do 4. What things there are in it 5. How the people are 6. Ending (conclusion) The village I live in is known as Kampung Java. It is about ten miles from a large town. There are many people in my village. Most of them are farmers. They grow paddy in the large fields around my village. These paddy fields look very beautiful when the paddy plants are growing. The mountains in the distance and the palm trees all around, add to the beauty of these fields. The shops in my village are very old. There are few brick buildings. Most of the shops are along the main road in the village. As the people in my village live a simple life, their needs are not many. So, many of the things found in the shops in the towns are not found in the shops in my village. The people in my village are good. They go not like to quarrel or fight with others. Every evening they meet one another and talk about many things. If they need any help or advice, they go to the village chief. The chief is a wise man. He gives good advice and keeps the people happy. Indeed, I like my village very much. [pic] Essay topic: The pleasures[18] of living in a village (3) The outline: 1. General description of a village 2. Compared with the city 3. Advantages and disadvantages 4. The end A village is a quiet place where the influence of the city is not felt much. It is indeed a very good place for rest and relaxation. In a village people do not live very close to one another. Their houses are far apart. Each house therefore has a lot of space around it. So, almost every house is surrounded by flower and fruit plants and vegetables. All these make the village look green and fresh. There are also tall trees everywhere which provide shade from the sun and keep the village cool. Some villages are surrounded by paddy-fields or mountains. There are also many streams and rivers in most villages. All these add great beauty and variety to the village scene. The people of village are very simple in thought and behavior. They are therefore very friendly and helpful. So, the crimes of a city are almost unknown in a village. The people here work together and live in peace. Whenever they celebrate a festival, they dance and sing together and the whole village is in a gay mood. Living among such friendly and simple people, in such a quiet place, is indeed a real pleasure. Word-meaning: Pleasure = feeling of being happy Influence = effect, impact[19] Far apart = far away from To provide = to give To surround = to encircle Paddy field = rice field Scene = view Festival = religious or other celebration Gay mood = cheerful feeling Related: Describe a village you know well Life in the city and the country Life in the city The advantages and disadvantages of television Nowadays many people all over the world spent most of their free time watching television; but since its appearance, television has brought to man many advantages as well as disadvantages. First, television plays an important role in our daily activities: it keeps us informed of all current affairs in the world. Events through television are more vivid than those through books and magazines. Second, television helps us enrich our spiritual lives. Our knowledge is broadened in many ways. Through language teaching programs, we can learn the language we like such as: English, French, German, Chinese, Japanese and so on. We can become skilful and clever at doing jobs, making cakes or arranging flowers through practical courses taught on television. Finally, television is a source of recreation. Humorous stories and funny films bring us minutes of relaxation after a hard day’s work. For me, sitting comfortably in an arm-chair to watch an international football match on television is more interesting than having to queue for tickets at a crowded stadium. Apart from its advantages, however, television also brings lots of disadvantages to viewers too. First, television viewers gradually become passive in their action. Television may be a splendid media of communication, but it prevents us from communicating with each other or with the outer world. The world seen through television is only the restricted one: It separates us from the real world. Second, television, with its fascinating power, makes people of all ages sink into oblivion: whole generations are growing up addicted to the telly. Pupils and students are so absorbed in television that they neglect their school activities. Food is left uneaten, homework undone and lessons unprepared. Housewives are so keen on watching television that they neglect their duties toward their husbands and their children. Instead of watching television, we may use the time for a real family hour. Without the distraction of television, we may sit around together after dinner and actually talk to one another to know and like each other better. Finally, the evil influence of television on the young generation is inevitable; it encourages them to commit crimes. Spectacles of sadism and violence on television lead them to robbery, theft, rape and murder. In a nutshell[20], television is useful to us when we know how to use it: Be careful not to overindulge ourselves in it and use it in a discerning manner. A narrow[21] escape Talk about a narrow escape Whenever my mind travels over the past events in my life, one incident stands out prominently to remind me of the narrow escape I once had from almost certain death. In the rubber estates of West Malaysia there are hundreds of snakes of which the cobra is the most dangerous and venomous. This snake has a preference for cool places along the numerous streams found in the estates, where it relaxes, especially in the afternoons. Those who catch fish from these streams have, therefore, to be on the look-out for cobras. All this I did not know until I came face to face with a cobra one day, while fishing with my brother. My brother and I were then spending our holidays in an estate where our father was employed. In the afternoons, my brother, who loves fishing, and I would go out to catch fish from the streams not very far from our father’s house. Wherever the water was shallow, we got down into the streams and searched for holes where fish usually like to shelter. When we found one, we put our hands in and often caught some fish. Fishing in this way had its moments of excitement, for at times we also caught some water-snakes, which we found to be harmless. Then, one day, I came so close to death that I made up my mind never to catch fish again in that way. A cobra, about six feet long, was lying along the water’s edge of one side of the stream in which we were fishing. Its tail was in the water, but it was concealed by the reeds and grasses along that stream. As I put my hand into the water, my searching fingers touched something tender. Thinking that it was a fish, I gripped it at once and tried to bring it out of the water. But it resisted violently, and to my consternation I discovered that it was a cobra. I relaxed my grip at once and rushed for safety. My brother, who was a few yards away, was too surprised to speak, but he soon saw the cobra which was now rushing towards him with its hood fully opened. I picked up a stick hurriedly and threw it at the cobra. Surprisingly, the cobra now turned towards me, and I took to my heels. My brother then picked up a stick and ran after the cobra and managed to kill it just at the time when I was almost exhausted. If he had been a little late, I might have been killed by the cobra. That was indeed a very narrow escape, an escape I shall never forget. Write a story with the title: â€Å"Solidarity[22]† 1. Describe how the students of Secondary 2C lacked the motivation to excel in anything. 2. Describe how their form teacher told them a story to inspire them to work together as a class. 3. Describe in detail how the class then worked together by forming various committees and working responsibly. 4. Describe the result of solidarity in the class. Three classes were judged to be the top classes of the form. However, Secondary 2C was not on the list. Some of the students felt downcast. They felt that they would never be able to excel. Mrs. Chen, their form teacher, however, had great faith in her students and felt that they only lacked motivation. Just before beginning her lessons that day, Mrs. Chen told all her students how a single stick could be broken easily but when a number of them were bound together, it would be impossible to break the bundle of sticks. The students realized that the moral of the story was a guideline for them to put into practice. As soon as class was over, the class chairman, Thomas, called for a class meeting. He divided the class of thirty-five students into seven equal groups and delegated each group with a special task. There were to be four academic committees, one discipline committee, one social affairs committee and last but not least, one counseling committee. The academic committees were put in charge of one or two subjects each, and it was the members’ responsibility to collect relevant notes, question papers and model answers. The discipline committee’s duty was to enforce the policies agreed upon by the class as a whole. The members of the social affairs and counseling committees were to organize social activities, and to help those who were facing any personal or family problems, respectively. This plan for solidarity turned out to be a roaring success. The class felt great fervor and excitement in performing the tasks assigned to them. In the process, they interacted more with one another and got to know one another better. By the time the final examinations were near, the class had a large collection of notes, ideas and model answers to rely upon. Most importantly, there was a strong bond of friendship which was charged with sincere interest for one another’s welfare. After the examinations, none of the Secondary 2C students was even interested in the results of the class evaluation. They knew, in their hearts, that they were winners. Kind of work you hope to do after graduate Write about the kind of work which you hope to do when you leave the school. It is very interesting to speculate as to what one could do after leaving the school. Normally it is too early for one leaving the school to decide upon a definite career. One is not mature this stage to decide upon a future course. Everything is temping and attractive and it is tough making a decision. A career depends on many factors. The occupation of one’s parents, a successful neighbour or even an imaginery ideal, may influence the kind of work which one hopes to do. If one’s parent is a doctor or a lawyer one may decide to follow the same path. A book one has read or a popular movement may also influence one’s future. I have made up my mind to become a doctor. With all the science’s achievements, man is not able to overcome diseases. He has found out medicines and ways to combat diseases but there is no way to eradicate them. As far as humanity is there, there will be diseases. Rich or poor, man suffers from diseases and the number of hospitals is a glaring witness to the presence of diseases. So there is more pleasure for me in serving the suffering humanity. I got the inspiration from Mother Theresa who got the Nobel Peace Prize. What a glorious service she has been doing for the sick and the dying in the streets of Calcutta. I may not rise to that rare height. A medical man is not merely a man who can prescribe a few tablets and give a shot here or there. In one sense, he plays the role of a helper of the creator saving as many patients as possible. To be a good doctor requires a lot of insight into the patient’s constitution and mind. A medical man must be careful in dealing with individual cases and he must be sympathetic. When a doctor replaces a heart or kidney he saves a patient. It is a challenge which is worthwhile. Since a medical man deal with humanity, he must be humane. Another fact is that a medical man is always intimate with his patient so it is also ethical to divulge a patient’s sickness to anybody. Without fleecing a patient a doctor can earn a tidy sum of money if he has created a good name in his special field. So, for these reasons, I am attracted to medicine. An incident when you were faced with a difficult problem. Narrate an incident in your life when you were faced with a difficult family problem. 1. Describe how your grandmother discovered that you had run away from home. 2. Describe how your parents quarreled and how upset you felt. 3. Describe how you finally ran away to your grandmother’s house to avoid facing the family problem. 4. Describe how your Grandma took you back to your home, and how you slowly learnt to face the problem. â€Å"What is the meaning of this? † Grandma questioned in a frightened whisper as she thrust the newspaper at me. I took it from her tremulous hands. A picture of me stared back and my parents’ plea for my return was stated in bold print. Now, I had to tell my grandmother the truth. For weeks, my parents had been bickering. I never understood what started the quarrels and neither of my parents explained the problem to me. When the bickering finally stopped, it was only to be replaced by a cold war between them. They were no longer on speaking terms and they made me relay messages from one to the other. I was very confused. My performance at school was affected and my teachers thought that I was becoming lazy. This compounded my problems. Finally, I decided to run away from home. One morning, instead of going to school, I went to Johore Bahru where my grandmother lived. I told her that it was my term break and I had decided to spend the holidays with her. I fabricated a tale about my parents going on a business trip to Australia, as the reason for their not being able to accompany me. However, since my disappearance from home had come to light, I confessed everything to my grandmother. She put her arms round me and comforted me. That afternoon, she took me back home. My parents were relieved and happy to see me. Before they could question me, my grandmother took them aside and they talked for several hours. That night, as I prepared to go to bed, my mother quietly came and satisfaction by my side. She apologized to me for not having been sensitive to my needs. She told me that there were irreconcilable differences between her and my father and that they had filed for a divorce. She also said that I was to live with her. She hoped that I would try to be strong as we went through our crisis together. Her soft and soothing voice made the news easier to bear. I now know that running away from a problem will never solve anything. Horrible sight Horrible sight Talk about a horrible sight you experienced. On the main roads of West Malaysia accidents occur almost every day. Most of them are caused by young drivers who are long of speed. The recklessness has caused the death of even careful drivers. What I am about to relate concerns the death of some young people, resulting from the reckless driving of a young man. On the day in question, I was traveling with my brother to Ipoh. As my brother’s car was old, he had to drive slowly. We left Singapore, our hometown, very early in the morning, so that we could reach our destination before dark. The slow journey soon made me so tired that I fell asleep. However, we broke our Journey at Yong Peng, a small town in Johore, for some refreshment. When we resumed our journey, we saw a number of badly damaged vehicles in front of the Police Station of that town. My brother then began to talk about the various accidents that he had seen on that road. I began to grow uneasy about the rest of the journey. My brother had told me that most of the accidents occurred within a few miles of that town. I now began to fear for our own safety. Then, suddenly, a car, running at great speed, overtook our car. My brother then predicted that the car would be involved in an accident soon. After that my heart began to beat fast. The car was soon out of sight. My brother, however, assured me that I would have an opportunity to see a very bad accident, and sure enough, we soon arrived at a distressing scene. The car that had overtaken our car was in a ditch and four young girls were lying dead on the road-side. Their faces and clothes were covered with blood. Some people were trying to extricate the other occupants, including the young driver, who were still alive in the car. But all of a sudden, the car was on fire, and their efforts failed. Thus, the occupants in the car were burnt alive, and it is was indeed heart-rending to hear their last screams. Soon a fire engine and the police arrived with an ambulance, but it was too late. This was indeed a horrible sight, and even today the mention of accidents reminds me of those piteous screams of the dying ones in that car. Life in the city Life in the city |Loan information for students: | |†¢Types of student loans | |†¢Federal student loan consolidation | |†¢Student Loan Consolidation | |†¢Student loan interest rates and fees | | | Life in the city is full of activity. Early in the morning hundreds of people rush out of their homes in the manner ants do when their nest is broken. Soon the streets are full of traffic. Shops and offices open, students flock to their schools and the days work begins. The city now throb with activity, and it is full of noise. Hundreds of sight-seers tourists and others visit many place of interest in the city while businessmen from various parts of the world arrive to transact business. The towards evening, the offices and day schools begin to close. Many of the shops too close. There is now a rush for buses and other means of transport. Everyone seems to be in a hurry to reach home. As a result of this rush, many accidents occur. One who has not been to the city before finds it hard to move about at this time. Soon, however, there is almost no activity in several parts of the city. These parts are usually the business centers. With the coming of night, another kind of activity begins. The streets are now full of colorful lights. The air is cooler and life becomes more leisurely. People now seek entertainment. Many visit the cinemas, parks, and clubs, while others remain indoors to watch television or listen to the radio. Some visit friends and relatives and some spend their time reading books and magazines. Those who are interested in politics discuss the latest political developments. At the same time, hundreds of crimes are committed. Thieves and robbers who wait for the coming of night become active, and misfortune descends upon many. For the greed of a few, many are killed, and some live in constant fear. To bring criminals to justice, the officers of the law are always on the move. Workers and others who seek advancement in their careers attend educational institutions which are open till late in the night. Hundreds of them sit for various examinations every year. The facilities and opportunities that the people in the city have to further their studies and increase their knowledge of human affairs are indeed many. As a result, the people of the city are usually better informed than those of the village, where even a newspaper is sometimes difficult to get. The city could, therefore, be described as a place of ceaseless activity. Here, the drama of life is enacted every day. Life in the city Life in the city |Loan information for students: | †¢Types of student loans | |†¢Federal student loan consolidation | |†¢Student Loan Consolidation | |†¢Student loan interest rates and fees | | | Life in the city is full of activity. Early in the morning hundreds of people rush out of their homes in the manner ants do when their nest is broken. Soon the streets are full of traffic. Shops and offices open, students flock to their schools and the days work begins. The city now thr ob with activity, and it is full of noise. Hundreds of sight-seers tourists and others visit many place of interest in the city while businessmen from various parts of the world arrive to transact business. The towards evening, the offices and day schools begin to close. Many of the shops too close. There is now a rush for buses and other means of transport. Everyone seems to be in a hurry to reach home. As a result of this rush, many accidents occur. One who has not been to the city before finds it hard to move about at this time. Soon, however, there is almost no activity in several parts of the city. These parts are usually the business centers. With the coming of night, another kind of activity begins. The streets are now full of colorful lights. The air is cooler and life becomes more leisurely. People now seek entertainment. Many visit the cinemas, parks, and clubs, while others remain indoors to watch television or listen to the radio. Some visit friends and relatives and some spend their time reading books and magazines. Those who are interested in politics discuss the latest political developments. At the same time, hundreds of crimes are committed. Thieves and robbers who wait for the coming of night become active, and misfortune descends upon many. For the greed of a few, many are killed, and some live in constant fear. To bring criminals to justice, the officers of the law are always on the move. Workers and others who seek advancement in their careers attend educational institutions which are open till late in the night. Hundreds of them sit for various examinations every year. The facilities and opportunities that the people in the city have to further their studies and increase their knowledge of human affairs are indeed many. As a result, the people of the city are usually better informed than those of the village, where even a newspaper is sometimes difficult to get. The city could, therefore, be described as a place of ceaseless activity. Here, the drama of life is enacted every day. Life in the city | | Life in the city |Loan information for students: | |†¢Types of student loans | |†¢Federal student loan consolidation | |†¢Student Loan Consolidation | |†¢Student loan interest rates and fees | | | Life in the city is full of activity. Early in the morning hundreds of people rush out of their homes in the manner ants do when their nest is broken. Soon the streets are full of traffic. Shops and offices open, students flock to their schools and the days work begins. The city now throb with activity, and it is full of noise. Hundreds of sight-seers tourists and others visit many place of interest in the city while businessmen from various parts of the world arrive to transact business. The towards evening, the offices and day schools begin to close. Many of the shops too close. There is now a rush for buses and other means of transport. Everyone seems to be in a hurry to reach home. As a result of this rush, many accidents occur. One who has not been to the city before finds it hard to move about at this time. Soon, however, there is almost no activity in several parts of the city. These parts are usually the business centers. With the coming of night, another kind of activity begins. The streets are now full of colorful lights. The air is cooler and life becomes more leisurely. People now seek entertainment. Many visit the cinemas, parks, and clubs, while others remain indoors to watch television or listen to the radio. Some visit friends and relatives and some spend their time reading books and magazines. Those who are interested in politics discuss the latest political developments. At the same time, hundreds of crimes are committed. Thieves and robbers who wait for the coming of night become active, and misfortune descends upon many. For the greed of a few, many are killed, and some live in constant fear. To bring criminals to justice, the officers of the law are always on the move. Workers and others who seek advancement in their careers attend educational institutions which are open till late in the night. Hundreds of them sit for various examinations every year. The facilities and opportunities that the people in the city have to further their studies and increase their knowledge of human affairs are indeed many. As a result, the people of the city are usually better informed than those of the village, where even a newspaper is sometimes difficult to get. The city could, therefore, be described as a place of ceaseless activity. Here, the drama of life is enacted every day. An interesting program on radio An interesting program which you heard on the radio [pic] A radio Photo Source: asymptotia. om I always look forward to Sunday afternoons because there are some interesting programs on the radio. School children take part in the children’s program. There will be sound track of popular film hit. Very often this is the program which we all wait anxiously at home. Lat week, there was a very good program of a famous play. The story is simply this. There were two friends. They loved the same girl without being aware. The girl loved only one of them. As the story progressed, the lovers found out that the girl he loved was also loved by his friend and that the girl also loved his friend. So he sacrificed his love, for the sake of his friend. Thereafter he looked upon the girl as his own sister. [pic] They love the same girl Photo Source: twocutfilms. com The play was a dramatic expression in music terms. The â€Å"sacrifice† was described on effective words, which conveyed a sense of reality so much that the characters seemed to emerge as real people. The emotional discords in my mind were removed by the power of harmony in the play and established a sense of tranquility and peace. Such programs will certainly enliven the daily routine of the average man with a much-needed break. It was a heart warming program. The choreography has been provided by some famous cine artists of Malaysia. The dialogue had been written by a famous director. The tempo of the theme was kept up. The light music had been entertaining. One could enjoy the play very well without seeing it on film. The one hour entertainment was soon over, but its magic spell remained. Business To Business Marketing: What You Would Want To Know The business to business marketing is an interesting topic to follow nowadays when the internet is becoming a huge platform where business different businesses can utilize for their own benefits. It is also very interesting to know what is going on behind business establishments doing their respective ploys to attract and gain the trusts of many consumers or buying public. [pic] [pic][pic] For the average people, they might have this idea that to reach out to consumer’s attention and catch their buying decisions providing simple tricks, media hype, good sale discounts, innuendos, and similar strategies will be enough for the business to successfully run, operate, and turn in profits. B2B Marketing is Much More Than Those Tricks However, the business to business marketing, if one business operator would apply it, is much, much more than those things. There is a rather more complex reality behind this marketing strategy in such a way that most standard marketing rules do not apply especially when you want to considerably improve the operation of those average American and even non-American business companies and organizations. Not many have employed this marketing strategy, and if you are one of them, you might want to know what is there available that makes many people claim it as a practical and nnovative solution to the business market. Since the substantial rise of the internet, many of the old standard marketing tricks and solutions have been refined to become the more advanced types such as the business to business marketing. Because of that, competition between businesses has been growing bigger and lucky to say has been getting rewards. However, if one wants to shift to the newer marketing application s, one has to be fully knowledgeable about the matter before employing it. As what has been said, there is a complex concept behind that if you don’t know the real ins and outs of the said marketing solution it would be hard to transform your business into a highly-marketed, successful brand in the marketplace. What Do People Do To Get Into the Rope People who have been getting full rewards by using this marketing type have first realized that it would take a while before learning what will work and what will not if you shift your business running into it. They have found out that it probably has the trickiest manner for them to master and there are lessons to be learned along the way, but in the end, can be rewarding. So if one would not be patient in learning how to grab the ropes toward the peak, the goal would be easily defeated in the middle and even in the beginning of the journey. But the great thing that these people have learned is it can really be satisfying that there are rewarding turnouts in the end for one to reap should they be determined enough to know the real business concept of the marketing. The rewarding turnouts may also vary amongst different people wherein one may employ methods that work great for him but will not for other people. But getting your position across in an efficient and creative manner will be the core of your journey in as far as business to business marketing is concerned. Successful in learning a foreign language Nowadays, everybody is very fond of learning a foreign language. However, successful men are seldom. In your opinion, what is the basic factor? The most difficult thing for a person to accept when he begins to learn a foreign language is that the foreign language is so different from his own. Of course, he expects to find some differences; it may sometimes seem to him that some of the differences are completely unnecessary. A person’s native language has a powerful influence on him. After all, he has been speaking his language since before he can remember. His family, his friends, even complete strangers – everyone around him uses that language. Under such circumstances, it is only natural that a person would have the feeling that his language is the most beautiful, the most perfect and the most logical of all languages. Therefore, the first thing that one must learn as he begins to study a foreign language is that, each language is the best possible language for the people who use it. We would not expect a person from India to think and act exactly like a person from France. And we should not expect the languages of India to be exactly like the French language. After this fact has been understood and accepted, many of the problems in language learning disappear. There are other attitudes which you will have to develop in order to learn a language successfully. The most important of these is that learning a language requires constant practice. You must not think that because you have seen or heard a word or phrase one time, or five times or ten times, that you really know it and know how to use it. You must be ready to repeat new lessons again until you can really use them, automatically, without having to think about them. Many students have the idea that if they can memorize long list of vocabulary words they will be learning the language. Learning a language is much more than that. In the early stage of studying a language, we must learn more important things, such as pronunciation and grammatical structure. After the student can use the grammatical structure, he can then begin to increase his vocabulary. Learning new vocabulary without knowing the grammatical structure of the language is something like trying to build a house without using a plan. Another important thing to remember is that it is not necessary to begin with a lot of reading or writing in the foreign language. Reading and writing lead to many very special problems which may complicate learning for the beginning student. The most important thing of all in learning a language is to have patience. If you keep working steadily, day after day, constantly practicing the language and using it at every opportunity, you will learn to speak a language well. [1] Situated: o? trong nhu? ng hoa? n ca? nh xa? c di? nh; o? va? o ti? nh the? ; o? trong hoa? n ca? nh [2] suburb : khu ngo? i o. trong khu ngo? i o. [3] tran [4] sau, sau sa? c, sau ki? n, tham tra? m 5] (ve? ti? nh ca? m hoa? c ha? nh do? ng) nguo? i na? y do? i vo? i nguo? i kia; la? n nhau [6] (a): bi? bo? t di, duo? c gia? m di; duo? c gia? m bo? t; duo? c thu nho? [7] bie? u lo? , ba? y to? (ti? nh ca? m ); pha? t bie? u y? kien [8] duo? c, gia? nh duo? c, thu duo? c, da? t duo? c, kie? m duo? c [9] nha? nh (song); nga? (duo? ng) v? n .. [10] (a)cha? m hie? u, to? i da? , ngu da? n, da? n do? n [11] (n)chu? , nguo? i su? du? ng lao do? n g [12] (v) quye? t di? h hoa? c a? n di? nh so? luo? ng cu? a ca? i gi? ; uo? c di? nh [13] (a)Tinh th? n, tri tu? [14] (v) gianh du? c,hoan thanh [15] (a)la? p la? nh; sa? ng cho? i; ru? c ro? [16] (v)kha? nang chu? a du? ng ca? i gi? ; su? c chu? a [17] (n)su? c tuo? ng tuo? ng, tri? tuo? ng tuo? ng; su? tuo? ng tuo? ng [18] (n):nie? m vui thi? ch; die? u thu? vi? [19] (n): su? va cha? m, su? cha? m ma? nh; su? c va cha? m [20] (n)ba? n to? m ta? t nga? n go? n [21] (a):he? p; cha? t he? p; eo he? p [22] (n): su? tho? ng nha? t (ca? m gia? c va? ha? nh do? ng); ti? nh tho? ng nha? t

International Business Reflection - 812 Words

1. Be well-structured or organized by using headings throughout the paper (not one long essay), i.e. Introduction; Executing Global Strategy; Global Virtual Teams; Action Plan; etc. 2. Be comprehensive in its coverage of the material: include specific examples to justify what you are saying and where appropriate linking the paper to concepts such as the MBI, COF, Hofstedes values, Organizational Architecture model. etc. 3. Incorporate references from the background reading materials as appropriate (or additional resources/references to augment what was included in class) [note: don’t go crazy with footnoted references. Just state the author in the paper, i.e., according to Lane et. al. ... and then create a bibliography at the†¦show more content†¦From an organizational awareness standpoint I have experienced first hand the differenes across multiple cultures, whether it be previously hosting WebEx meetings with my colleagues in Asia Pac at 2 AM EST, sharing a $18 Bi g Mac or Zurich, or by hosting a panel of Latin American Financial Advisors a day after a devasting loss to Germany in the most recent World Cup. This course gave me the insight and education and more importantly awareness into the power culture plays in my organization as well as the world. In order to help foster a different way and type of thinking we learned about several tools and frameworks in order to help make sense of the power that culture plays. Two tools in particular which were extremely useful were the MBI Model for use primarily in interpersonal or team situations , and the Organizational Alignment Model for use in organizational diagnosis, executing strategy, and aligning the organization. Both of these tools are crucial when dealing with diverse and global organziations as it allows us to align ourselves in the most scalable and effective way possible in order to optimize the power of globalShow MoreRelatedReflection Journal in International Business1692 Words   |   7 Pagesgiven the slides by Mr Dasilva, my heart pounded. Oh no†¦. International Business. It sounded so global and dry. I was hoping that it will be somewhat similar like Marketing. However, we were told that International Business is defined as Globalisation of Business where countries are more integrated and are interdependent on world economy. Which is similar like Marketing but in a wider view. 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Business ProjectCustomer Relationship Management

Question: Discuss about theBusiness Project for Customer Relationship Management. Answer: Introduction CRM refers to Customer Relationship Management, a term that was coined in 1990s by some eminent management gurus, namely,John Kotler, Philip Kolter, Robert S. Kaplan and John C. Maxwell. Referring to the strategies, practices and technologies the companies and a firm utilizes to manage customer interaction and to analyze data during the period of customer lifecycle in order to improve the business relationship with customers so that it leads to customer retention and drives sales growth. Through CRM informer can be compiled about the customers from different channels like telephone, live chat, website, direct mail, social media and marketing materials.CRM also can provide the details of the staff who is dealing with the customer so that the purchase history, buying preferences and personal information of the customers can be obtained (Zakaria et al. 2014). The paper discusses a literature review about CRM for front line staff. The main idea is to explore the importance of customer service staff and see how it has an impact on the developing and maintaining the relationship with the customers. The front-line staffs are the people who deals constantly with the queries of the customer and are the first one to interact when the customer seek any guidance or help. They do play an important role in building the impression on the customer and retaining the customer. So it is worth studying the CRM for front-line staff them (Taylor and Barber 2016). The paper starts from the basic concepts of the relevant terms like CRM, front-line staff, loyalty and others to understand the relation between CRM and the related terms. It discusses CRM as a business tool that helps to gain higher profit from the customer and where front-line staff plays the major role as they helps in gain the loyalty of the customer. Further the paper makes a detail study of the literature available in the area and tries to find the potential gap in the literature that can lead to framing of a research question. Definition The paper starts with defining the term Customer Relationship Management (CRM). In the literature of marketing, it has been noticed that the terms relationship marketing and CRM are interchangeably used. One of the oldest definitions of CRM refers to maintaining strong lasting marketing oriented relationship with individual account. The concept of individual account was applied in the industrial market in defining CRM. Nevin (1995) points out that the CRM term is used to show different perspectives and themes. Some themes are discusses functional marketing from narrow perspectives while other considers broad approach. The former is basically a database marketing that emphasizes on the promotional activities of marketing while the latter emphasizes on customer retention strategies and believes in using different marketing tactics that lead to develop bonding with the customer and make possible to stay in touch with the customer ever after the sale. The more popular approach to CRM in the era of information technology is to concentrate relationship with individual customers so that the database can be integrated with long term growth strategy and customer retention policies .( Stock and Bednarek 2014) The definition of CRM can be summarised as it refers to the different practices that is followed by the organization to develop and retain healthy and effective relationship with the customers with the adoption of modern technologies. Customer loyalty is one of the major objectives to obtain in CRM. Developing a base of loyal customer is beneficial for the firm and majority of the companies endeavour to obtain customer loyalty and due to huge competition in most of the sectors, the challenge to gain customer loyalty increase further. It has always been considered as a major element of retaining the customer but in todays tough competitive world, even if the customer seems to be satisfied, there is no guarantee that he or she will retain with the company (Hsiao and Chiou 2014). Thus it demands more rigorous study to identify the factors that retain the satisfied customers and gain their loyalty as these customers will always generate profit for the firm in long run. The customer do not always change the company due to dissatisfaction, sometimes the customers are indifferent among the choice of companies due to their lack of detailed knowledge about the market and company (Stein et al.2013). In marketing, customer satisfaction is the most important and every organization tries to enhance its ability to satisfy the customer. A dissatisfied customer may seek redress cell and demands attention. If the company fails to address the dissatisfied customer properly than it can lead to adverse affect in the companys image and profit. On the other hand, the possible chances of a satisfied customer to come back to the company are very high. Also a satisfied customer will always spread well about the company and through word of mouth, the company may bet new customers as well. Hence every organization tries to attain customer satisfaction through different strategies (Wang and Feng 2012). Customer retention become important for the companies and can be attained by gaining customer loyalty. However, it depends on several other factors besides customer satisfaction. The factors are better price, product choice, greater convenience and increased income. Sometime customer satisfaction is also considered as an indicator for the companys future market competitiveness and profit. If the customer is satisfied then there are higher chances of gaining customer loyalty and hence it has become an important goal for majority of the corporate (Shapiro et al.2014). There has been a strong relationship between customer satisfaction and customer loyalty. However, there have been various studies to learn the type of relationship. It may not be linear always and depends on several attributes of consumer. One of the famous slogans in marketing that highlights the objectives of the company of giving importance to customer satisfactions is Customer is a king (Rayport et al. 2005). Customer loyalty has been one of the strategic objectives of the corporate. It is expensive to acquire customers but once the company gain their loyalty, it become easy for the firm to obtain premium price from the company. The most effective methods of generating customer loyalty are to delight the customers and to deliver excellent service and quality products to establish superior customer value. However sometimes switching cost become an important determinant for the customer to stick to the company and firm must ensure that switching cost for the customer should not be less than the services and satisfaction level of the customer. Thus customer loyalty has been a popular concept and refers to winning the customers confidence. It can be regarded as one of the important concern for CRM (Rababah et al. 2011) CRM as a Business Tool CRM can be viewed in different ways. It can be regarded as a response to the emerging environment of customer oriented marketing strategy and importance of building brand loyalty. It can help the organization to become customer-centric and enhance information technology in business. Further, it can be regarded as the most important way increase customer value and profitability of the organization. In other words, CRM can be the most effective business tool that increase profit and creates value for the customer (Quinton 2013). Managing database is one of the major tasks of organization to have effective communication with the customers. CRM has provided it successfully by bringing IT based solution CRM has become one of the important tool in todays emerging market of strong competition and particularly for mid-size enterprise; the CRM practices can average the difference between failure and success and in todays era majority of the company is seeking to understand the concept and mechanism of CRM. CRM basically brings IT based solution to any problem in the corporate by using different tools and applications and creating customer service surface. However, few finds the criticality of the database and its management and development complicated. In a broader concept, CRM is a IT face of business processing whose objective is to establish beneficial relationship with the customer in order to obtain customer retention, higher profit and customer value (Nguyen and Mutum 2012). Identification of the customers is vital for any organization. The firm first need to identify them and then try to acquire them by providing their requirements and lastly has to nurture them to gain their loyalty and sustain the relationship with the customer CRM helps in augmenting the marketing efforts of a firm and bring mutual benefit to the company. It builds relationship with the customer through the use of effective technology and assist in building long lasting relationship with the customer. Further, CRM also helps in building cooperative relationship with the marketing organization to increase the volume of the business and profitability of the enterprise. Therefore CRM can be considered as a tool, strategy for marketing organization and process that deals with first identifying the customers, then acquiring them and nurturing them to retain the customer for long run interaction which lead to a development of beneficial association between marketing organization and customers (Neslin et al.2013). Technology definitely plays a vital role in bringing efficiency in work and effective communication with the customers with transparency.CRM has helped in using the technology efficiently and effectively. CRM plays a vital role in developing business and enhancing profit. It is managed effectively by using technology based solution and improves business activity. It paves the way for ERP, MRP, Customer Relationship management and Supply Chain Management as IT based solution for any organization. It has become possible due to several advancement in IT programming, and architecture developing ability. One of the most famous and useful architecture is client-server architecture which has proved to have endless solutions and opportunities. CRM has made it possible to optimise supply chain management and connect the supplier through the customer (Neslin 2014) by using technology that organize, automate and synchronize salesm provide technical support and customer service. Segmentation refers to dividing the market into groups and subsets of consumers so that the organization can understand their customers better and can target the groups for meeting their needs and requirement. CRM as a tools has assisted in targeting the groups and understand the customer in a better way. The manager of the company can use CRM as an effective tool for business by connecting the company with the customers and learn the need of the customers. It helps the company to understand which products are required by the customers and accordingly it frames the product in the business. Further, CRM helps to gain knowledge of the customer with respect to segmentation, potentiality to contribute to the profit and profiling. CRM also help to reach the customer and link him or her to the product. It does not require any physical aspects to be present in the market (Malthouse et al. 2013). Different companies follow different strategies in the market but everyone desires to be a part of CRM and it has been deployed to revolve around the customer in form of customer identification, selection, conversion and retention. CRM driving force is customer value management where process technology and people work together to achieve the goal of customer value management. The questions which a company must highlights while implementing CRM is What should be the process in place to manage the customer 24 X 7 X 365? What need to be the skill, mind set and empowerment issues? Which technology to select keep in mind the company or industry nuances? (Kishor and Nagamani 2015) Process, People and Platforms are the three Ps of generating lead in the business. They are connected to each other and have to be carried out efficiently so that the lead can be converted into business return To put a comprehensive CRM plan in place the company has to map the interface between Processes, People and Platforms. From a technology perspective, different models of CRM can be provided that shows the firms requirement in terms of design, development and implementation of CRM. The main purpose of the model is to make sure that the processes are put in their place and CRM becomes functional (Khodakarami and Chan 2014). Frontline employees in marketing refers to the people who are directly in contact with the customers and is involved in the process of meeting he need of the customer and selling the product to him. They definitely play an important role in business There are several researches on CRM and its practices. According to Ruth (2014), a demand resource model was developed where the customer resources and customer demands affects the satisfaction of the customer through the front-line employees customer oriented behaviour and customer oriented attitude. The study has identified that an important source of customer satisfaction is customer behaviours. Customer satisfaction is enhanced by the frontline employees by being customer oriented attitude (Hollensen 2015). Front-line revolution has been originated to manage the coordinated interface system Several studies have been done on this regard. It has been suggested by some that company should do internal audit of their interface and optimize it in three phases, i.e.,call separate, relate and integrate phase. Such an interface system forms the base for efficient CRM and shows the competitive advantage for many firms. A pre-implementation plan has been suggested for CRM which aims to communicate a culture of customer oriented within the organization. It increases the understanding of CRM among the employees and spreads the knowledge to everybody within the organization (Gebert et al. 2013). Role of Front Line Staff in Increasing Loyalty The role of front-line staff is undoubtedly important as they are directly in contact with the customers and can develop positive relation with them so that it increases customer loyalty with the company. Its importance became more noticeable when a crisis in CRM was identified. Several studies have indicated the gap between single channel and multichannel customer spending both offline and online. It has been noted in a study that customer spend more ofline than online. For every dollar spend online, customer spends six dollar offline. Further, tri-channel customer spends six times more than single-channel customer. It shows the proportion of multichannel customer has increased more than the single-channel customer. Due to this the demand of customer service has increased and CRM has started facing crisis in terms of achieving efficiency in customer value management. The multichannel customer have become deployed and discontented due to lack of good relationship with the company. It resulted in losing the multichannel customer as they end up choosing different brands when offline purchases are done. The customer disloyalty has started growing and companies were not able to meet the requirement of cross channel services. In one of the research, it was revealed that only 27% of the companies have met the 80% criteria for having efficient and required cross channel interaction with the customers (Fournier 2013). The number of shoppers was growing at an increasing rate and companies were finding difficulties in servicing them and obtaining customer satisfaction. It is told that higher customer satisfaction lead to business growth but vice-versa may not be true, i.e. business growth may not lead to satisfied customers. The companies are lacking proper management of increasing demand of customers and this result in slower services, crowding and longer lines. The trend of declining customer satisfaction has led to the interaction and relationship management crisis of business today. The companies are facing huge cost and falling in labour quality while the customers are getting more demanding and sophisticated. Hence the challenge to the companies today is how to maximise the performance of the less qualified labour force by using advanced technology so that the customer satisfaction is obtained in multichannel shopping (Finnie and Randall 2002). The crisis in CRM has led to the revolution of front-office operation which happens at the point of interaction between companies and customers and can affect the total work force. The front-line machine labours are in the form of websites, automated voice-responses, kiosks, touch screens and vending machines which has replaced the domain of human and now the smart devices are able to interact with customer more effectively. It has made possible to serve the people from remote places where human resource cannot be provided. In other words, the companies have adopted the displacement and substitution policy to meet the increasing requirement of serving customer and creation of labour shortages (Fagerstrm et al.2015). The role of Frontline staff has helped the organization to come out of the crises by making it possible to link to multichannel customer simultaneously by using technology effectively. The process of frontline staff operation is discussed in the next paragraph. Front-office implementation had changed the shape of customer relationship management function and interaction between the company and the customer. It has allowed the company to achieve effective interaction with the customer at lower cost of serving them. Its success has made a large number of companies adopting the front-office automation operation which has been characterized with three main features (Coelho 2013) Substitution: Positioning machine in place of people by putting kiosk in place of counter person or e-ticketing Complementarily: collaborating machine with people or people with machines. For example, when an employee uses Wifi- enabled handheld device to provide the service to the customer Displacement: it refers to outsourcing the work to machines. For example, a food chain taking order through call centres. The innovation of front-line operation has increases the efficiency of the companies in meeting multichannel customers demand and so has made the companies gain the loyalty of the customer as now the customers are satisfied from the companys service. Hence front-line operations have helped the companies to earn customer loyalty again which they were losing due to multichannel operations (Brennan et al. 2014). Gap in the Literature Despite of the increased technology and innovated operations of CRM along with front-line services, the multinational and the domestic firms are facing grievances from the customer in terms of unsatisfied services or reckless behaviour or technological snag. The companies are still losing customer and facing disloyalty from customer despite of all the efforts to satisfy the customer. What may be the reason for it? Where the company do fails in meeting customer requirements? How to feel the gaps between the service provided by the company and the service expected by the customers? These are some of the questions which arise in todays business operations (Blumberg 2016). Through the understanding of the study, it can be sated that some research is required in get the answers for the above mentioned questions. Taking clue from the raised question, the paper tries to raise an area of research in understanding the root cause of increasing customer grievances. In this regard, a research can be conducted by selecting few companies and studying their operations along with the customers feedback. The companies taken should be a mix of high technology oriented company and low technology oriented company. The feedback and grievances proportion should be compared between the companies to understand whether technology plays a role in increasing the customer grievances or not. Later, identifying the factors leading to customer grievances and then finding a solution for it (Bitran et al. 2008). Conclusion To conclude, the paper has discussed the literature review on CRM for front-line staff. It has stated in details the reason behind the origination of CRM and then the objectives and functions of CRM in building a good relationship between customer and organization. The role of CRM has been discussed and analyzed in increasing the profit of the organization. Further, how the changing market conditions have changed the customers behaviour and demand has been examined. In this regard, the front-line operation has been stated and examined. The role of frontline operation in gaining customers loyalty has been discussed in details and how it has helped in removing the crisis of CRM. The paper then finds out the gap in research in terms of less study towards customers grievances and the link in the business operations. Despite of the increasing use of updated technology to satisfy customer, there is less fall in customer grievances. The paper has identified this area of research which needs some attention. References Bitran, G.R., Ferrer, J.C. and Rocha e Oliveira, P., 2008. 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